The popularity and success of promotional products can be credited to the fact that it is a personal way of reaching out to a target audience. Such type of marketing helps instill a deep rooted sense of belongingness to a company and its brand and aids in boosting their respective brand recall, brand value and brand perception.
When it comes to choosing a product for personalised promotional marketing, there are many options to pick from. However, stress toys have become all the rage as the most preferred choice of promotional product. Stress toys gained popularity in the recent times due to their innate qualities of being fun and at the same time aiding the cause of stress alleviation. Given today's working environments are hectic and both mentally and physically draining, a product such as a stress toy comes in handy when one needs instant relief and comfort. A stress toy is ideally designed using soft feel memory foam, which on being squeezed retrieves its original shape. This foam is shaped in a variety of silhouettes - from simple geometrical structures to more creative trade based stress toys - and made to fit in the palm. Take for instance S4M's range promotional stress items designed on the lines of the field of medicine. This range of promotional stress balls is themed and crafted around work and equipment relating to the field of medicine, with stress relievers available in the shape of oval pills and organ shaped stress toys. A company can imprint its name, logo or even the slogan on the surface of such a stress reliever, turning it into a promotional gift accessory. Such promotional stress toys are ideal giveaways at medical conventions and trade shows.
Not only are promotional stress toys wonderful business promotion tools, they are also effective as corporate merchandise. Companies can give personalised stress relievers to its employees and business partners to make them feel a part of the larger organisation. Whatever be the purpose of promotion, a stress reliever is a great option when looking to advertise a brand through attractive items.