Use of promotional products has become a popular marketing technique for branding and promotional activities. The success of promotional products can be attributed to the fact that it is a personal way of advertising a brand to a target audience. Such an approach helps develop a strong association and liking towards the brand, consequently resulting in extended brand awareness and brand loyalty.
One of the most sought-after products for promotional merchandising is the stress toy. A stress toy is essentially a multi-purpose object that serves as both recreational item as well as a stress relieving object. It is made with soft and comfortable memory foam, which on being squeezed returns to its original shape. Ideally made to fit in a palm, stress toys, particularly stress balls help in regulating blood flow throughout the body which in turn helps mitigate stress to a large extent.
A stress ball can be converted into a promotional item by imprinting its surface with a company's logo, name or its slogan. This can then be handed out as freebie to customers with every brand purchase or to employees and business associates as corporate merchandise. Promotional stress balls are particularly effective when promoting a business at trade shows, exhibitions or seminars.
As a promotional item, stress toys are highly effective. This is because stress toys are a novelty item. It is functional, portable as well as fun in design. It comes in a variety of shapes and forms, allowing one to make a pick from a pool of different types of stress toys - from simple silhouettes to more elaborate field based designs. Take for instance S4M's range of transport shape stress toys. This collection has been designed keeping in mind the theme of transport and items associated with the field. Custom printing on such innovative designs is guaranteed to attract attention and render a long lasting impact on the recipient of the product.
As a promotional tool, promotional stress toys are capable of rendering a deep impact. And because the item is durable, the message stands to stay for the long run with recipient of the product.